Juan Carlos Belloso

Building and enhancing the image and reputation of places and destinations

Hands-on, strategic expert advice and insights to places and destinations worldwide

Senior Strategic Advisor, Speaker

I am an international expert in building and enhancing the image and reputation of places and destinations so that they become and remain distinctive, attractive and competitive.


I have  provided senior strategic advice and insights to places (countries, regions, cities, districts and urban areas) and destinations (tourism, economic, cultural, sports, leisure and entertainment) in Western and Eastern Europe, the US, Latin America, Northern Africa, the Middle East and Asia.


Advisor, for many years, to the City Council of Barcelona and other city organizations and institutions in the fields on city branding, economic development, tourism and cultural promotion, I am a founding member of ‘Barcelona Global’ and of the ‘International Place Branding Association (IPBA) and work as senior strategic advisor for different international organizations and forums.


Editorial reviewer of the ‘Place Branding and Public Diplomacy’ journal, I regularly collaborate with other specialized global and international consulting firms, experts and national and multilateral development and cooperation organizations around the world, including the EU, the UN, the World Bank, the UNWTO or the Inter-American Development Bank.

Juan Carlos Belloso

Countries I have worked in

I have worked and advised many places and destinations in different countries, including

Western Europe

  • Andorra
  • Belgium
  • France
  • Greece
  • Italy
  • Portugal
  • Spain
  • United Kingdom


Central and Eastern Europe

  • Belarus
  • Bulgaria
  • Czech Republic
  • Georgia
  • Hungary
  • The Russian Federation
  • Slovakia
  • Ukraine


United States of America (USA)


LatinAmerica

  • Argentina
  • Bolivia
  • Colombia
  • Honduras
  • México

Northern Africa

  • Morocco
  • Algeria
  • Turkey


Middle East

  • Kingdom of Saudi Arabia (KSA)
  • Qatar
  • United Arab Emirates (UAE)


East and South East Asia

  • China
  • Vietnam



References

Some of the organizations I have worked for and collaborated with

Abadia de Montserrat Ente de Turismo de Buenos Aires L'Hospitalet City Council. Barcelona Santa Maria della Scala. Siena UNWTO
Barcelona City Council EU DG Growth / ETC Moscow Urban Forum Saudi Commission for Tourism and Antiquities (SCTA) ESADE
Barcelona Global Association Eurocities Municipalidad Metropolitana de Lima Siena ECOC Bid 2019 Anren. Sichuan Province. China
ACCIÓ - Generalitat de Catalunya EuroPCom, Committee for the Regions EU Novosibirsk regional Government The Sakha Republic Government. Yakutia Invest in Greece. Athens
Andorra Global Business Georgia national Tourism Administration (GNTA) Barcelona Strategic Metropolitan Plan (PEMB) Travel Trade Athens Toposophy
Aspen Institute Prague Global Cities Petushki. Vladimir Oblast UFA City Government Postobón
Interamerican Development Bank (IDB) Global Cultural Districts Network (GCDN) Poblenou Urban District Universitat de Barcelona (UB) Telefonica Group
Best Place Institute Gobierno de Honduras Porto Business School Universitat Autonoma de Barcelona (UAB) Africa Place Marketing
BOP Consulting IBEI, Barcelona Porto City Council UIMP, Barcelona. Centre Ernest Lluch Expo City Dubai
CECOT Institut de Cultura de Barcelona (ICUB) Reig Capital Group Universidad de Cantabria
Cámara Industrial Argentina de la Indumentaria Institute for the Creative Economy . Kosice Renewal SA (Government of South Australia) Universidad Pompeu Fabra (UPF)
Charleston Trust IPR Praha Russian State Academy for State at the Russian President Universitat de Vic (UVIC)
Comune di Siena Kirovograd Regional Government Sabino Arana Fundazioa UNDP
Conseil Régional du Turisme de Marrakech Manual Thinking Saint Petersburg Economic Forum Vietnam Tourism
Diputació de Barcelona Mattera Hub Saransk Hospitality Forum Visit Kosice
ECORYS Polska MLA + SATIO. Minsk World Communication Forum Davos

Speaking 

I actively participate in different international events and forums as speaker or moderator.


Latest speaking engagements include:


  • Sustainable Cities in Action Forum 2024. March 2024. Expo City Dubai. EAU.


  • Africa Place Marketing Forum 2023. Dec. 2023. Casablanca. Morocco. 


Main areas of work and expertise

  • Country, Region and City Branding


  • Destination Branding and Promotion

  • Public Diplomacy

  • Commercial Diplomacy



  • Strategic Placemaking

  • Stakeholder Engagement

  • International Partnerships Development

  • Research and insights


 



Contact

Please get in touch with me


Email: info@futureplaces.com

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